Communications Director
Location: Pittsburgh, PA

Job Summary:

The Communications Director is on the front lines of managing the Howard Hanna brand both online and off. This individual oversees all public relations activities and digital content initiatives, across multiple platforms and formats, to drive engagement, leads, retention, and brand equity. The Communications Director is a tech-savvy professional who an in-depth understanding of how content marketing can help us achieve our business goals. This individual has a solid understanding of digital distribution strategy and can manage the massive influx of content created by, about, and for Howard Hanna on a daily basis. The Communications Director works hand-in-hand with individuals throughout the entire marketing department at Howard Hanna.

Duties and Responsibilities:

Public Relations – 40%

  • Develop and execute an effective public relations strategy to meet the business objectives within schedule and budget
  • Write press releases; maintain relationships with print, broadcast, and online media outlets and coordinate appearances and interviews as needed
  • Develop a local PR strategy for each region, including training & assisting administrators in writing regional PR
  • Monitor brand mentions online and in print; manage Howard Hanna’s reputation online by responding to inquiries and reviews; develop & communicate a crisis management plan for social media & PR

Digital Content Strategy – 15%

  • Develop and maintain a strategic editorial calendar, including press releases, blog posts, videos, social media, etc. to maximize reach and ROI; coordinate digital content efforts inside of marketing campaigns
  • Identify and execute opportunities for improvement, including search engine optimization (SEO), webpages, blogs, and social media
  • Maintain content management system (CMS) for Media Room
  • Maintain an understanding of industry trends affecting customers and make appropriate recommendations regarding communication strategy surrounding them
  • Conduct periodic competitive audits
  • Ensure all digital content is on-brand, consistent in terms of style, quality, and tone of voice

Digital Content Management and Distribution – 15%

  • Lead a team of content creators (internal and external), alongside Regional & Corporate Marketing Directors
  • Use current channels to promote content, and investigate and vet future channels for content distribution
  • Find efficiencies in content creation process and ensure that each piece of content Howard Hanna creates is maximized
  • Identify and implement processes for agents, offices, and other stakeholders to leverage digital content, including via social media
  • Train managers and other stakeholders regarding digital content best practices
  • Develop and send internal communications, such as all company emails, as needed

Content Creation, Copywriting, and Editing – 20%

  • Write content for the Media Room, blog, website, social media, etc.
  • Editing and proofreading as needed

Management & Vendors – 10%

  • Manage direct reports
  • Coordinate and meet with vendors, review current vendor performance
  • Explore additional opportunities for vendors in conjunction with Digital Director and Director of Innovation

Qualifications

  • Bachelor’s degree in Marketing, Business, or other related field
  • Proven work experience in social media, content creation and management, and public relations
  • Proficient in Microsoft Office Suite and Adobe Creative Suite
  • Hands-on experience with project management software (Wrike is a plus)
  • Understanding of Content Management Systems, HTML, and CSS
  • Excellent organization and time management skills
  • Excellent communication and team management skills
  • Strong writing skills, with the ability to summarize complex information into concise copy
  • A passion for learning new things about digital marketing and operations
  • Highly organized, self-directed, and detail oriented
  • Team player mentality; a willingness and eagerness to help others whenever necessary

To apply please email resumes to: anzifalchetti@howardhanna.com


HowardHanna.com

Hanna Holdings, Inc. affiliates and assigns are committed to providing equal employment opportunity to all employees and applicants for employment regardless of such factors as race, color, religion, sex, national origin, age, veteran's status or disability. The Company abides by all local, state and federal laws and regulations affecting the hiring of employees.